Executive Proposal · Q1 2026

Transforming Private
Urology Care

A data-driven proposal for launching accessible, transparent urology services—leveraging existing infrastructure to deliver 40% cost savings while maintaining premium clinical standards.

328%
ROI Potential
£370K
Year 1 Profit
7
Service Bundles
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Growth Strategy: Investment vs Revenue Potential

Projected performance across strategic tiers (Year 1)

Strategic ROI

328 %

Aggregate Portfolio Return (Tier 1+2)

Net Profit Potential £369,590
Phase 2 Breakeven 7.2 Months

Margin Mix by Speciality

Infrastructure Strategy

Leveraging existing NHS facilities during downtime enables zero-capex implementation while maintaining private-level service standards.

Pricing Transparency

Fixed-price bundles eliminate billing uncertainty, directly addressing the #1 pain point for self-pay patients.

Clinical Integration

Consultant-led pathways ensure 100% governance compliance while streamlining the patient journey from 6 weeks to 1 day.

Bundle Portfolio

View Detailed Analysis

Haematuria One-Stop

Tier 1: Diagnostic Pathway
50% Margin
Fixed Price £2,250
vs. HCA Wellington £2,500
vs. Cleveland Clinic £2,870
Same-day CT | Cystoscopy

Adult Circumcision

Tier 1: Day Case Surgery
20% Margin
Fixed Price £1,950
vs. HCA Wellington £4,037
vs. Cleveland Clinic £4,405
Local Anaesthetic | 1hr Theatre

ED Diagnostic Suite

Tier 1: Men's Health
43% Margin
Fixed Price £950
vs. HCA Wellington £4,200
vs. Harley St £5,500
6 Sessions | Non-invasive

Frenuloplasty

Tier 1: Minor Procedure
21% Margin
Fixed Price £1,750
vs. HCA Wellington £3,500
vs. Private Clinics £3,200
Local Anaesthetic | 30min Procedure

Varicocele Repair

Tier 1: Microsurgery
22% Margin
Fixed Price £4,500
vs. HCA Wellington £5,800
vs. Cleveland Clinic £6,200
Day Case | General Anaesthetic

MicroTESE

Tier 1: Fertility Procedure
26% Margin
Fixed Price £7,500
vs. HCA Wellington £7,200
vs. Private Fertility £8,000
Day Case | Specialist Team

Prostate Health (LUTS)

Tier 2a: Phase 2 Expansion
51% Margin
Fixed Price £650
vs. Urology Partnership £475
vs. IUS London £159
PSA & Flow | Bladder Scan

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